Building on the success of ACT 1 online video series Summer Call to Climate Action we wanted to continue our public engagement work around climate action in the digital space. For ACT 2, this work developed further through collaboration with online community manager Kate Twohig, with a particular focus on growing and strengthening Slí’s online audience. Together, the project expanded its digital reach and created new opportunities for engagement through online content, conversation and community-building. This strand focused on connecting with people where they already spend time, online, and creating a space for discussion around climate action, sustainability and everyday behavioural change. Through a combination of digital storytelling, social media engagement and audience development, the project sought to build a broader online community around ACT, encouraging participation, sharing of ideas and greater awareness of how individual choices can contribute to collective environmental change.
Creative
KATE TWOHIG
Arts Manager and Festival Practitioner
Kate has worked for festivals such as Kilkenny Arts Festival, Clonmel Junction Festival, Cuirt Literary Festival and new music festival When Next We Meet. She has led on all aspects such of marketing from branding development, website creation and management and social media management including content creation. With respect to social media, Kate aims to make social media feel personal to the target audience, and a place for engaged discussion. She uses social media as a platform to break down the barriers that can sometime make the arts seem accessible to the wider public.